Established in September 2018 as CrossFit Rev40 a type of CrossFit that looks at the integrated holistic fitness. It has always been our desire to see genuine community and excellent intentional coaching. We’ve seen many varieties of CrossFit boxes over the years and made our own critiques of what the perfect box would look like. And so in the summer of 2018, we took a leap of faith and decided to start our genuine community, our effective coaching and leadership, our desire to make our generation healthier, to make our community healthier, and to see athletes of all ages and races. The name CrossFit Rev40 is taken from the Bible in the sense that Jesus suffered in the desert for 40 days then started his spiritual ministry. In the same manner, 40 is significant because it usually takes 40 days to start a new habit. We chose the phoenix as a sign of rebirth because in order to be someone better than what you are, you need to die to your old self. This is a process, a journey, to rise up stronger than you were before.
Our 3 pillars are:
- Revive-awaken the drive to have a balanced fit life.
- Revise-change your lifestyle so that it’s not a fitness program but a way of life.
- Reveal-in 40 days reveal the new you.
We want our athletes to say, “I am Rev40 fit, I am reborn, I am better, I am stronger, this is the new me!”
When you walk through CrossFit Rev40 you will see members engaging one another, encouraging one another, and building each other up. You will see athletes of all ages – young to old. You see various levels of fitness with no one feeling like they are less than what they are, but rather understanding that my best is different from your best – yet we are all one team one family.
World Class Affiliate in 100 Words
Blindly, constantly, and relentlessly pursue excellence, integrity, and camaraderie. Do the right thing regardless. Be a leader and build your reputation. Optimize the experience for every member. The ultimate goal is their health and happiness.
Hone the skills of your coaches. Study human movement in meticulous detail. Educate, entertain, and inspire. Give your members the best hour of their day.
See things from your members’ point of view and run your business for them. Keep it simple, but focus on details. Know everyone’s name and maximize client interaction. Respect each as a parent and treat each as a lifelong friend.